The arrival of the Tour of Britain and the announcement that it would both start AND finish in Felixstowe meant that the county of Suffolk had a fantastic opportunity to maximise on the benefits The Tour brings.

We created a full communication strategy for Suffolk County Council that identified key moments over the coming months. Press releases and articles were then prepared and distributed across channels and departments with key contacts and media partners kept informed.

We also ran a ‘Big Reveal’ social media campaign to announce that the Tour would be both starting and finishing in Felixstowe and the stage sponsoring partner Motion Mapping projected images onto local landmarks.