With over 80 sports and 40 sports organisations, we worked closely with the Royal Air Force to reposition their sports profile both within the services and in wider UK sport. This included a complete rebrand and restructure of their narrative, new brand material including films, content and approach.

On the back of the new approach and content, the RAF put in place a sponsorship programme and reinforced their brand across all sports – taking it from strength to strength bringing in increased external financial support.