After a change in ownership, Pacenti, an established bicycle wheel design and build company commissioned our consultant to redesign their brand identity.

Influenced by the bespoke nature of Pacenti’s products, our consultant oversaw the crafting of their logotype with dynamism and precision as its key values.

This change then instigated the rolling out of the identity to encompass sub brands, product decals, merchandise and website. The brand is now rolled out across global markets.