More Than A Matchday

At More Than A Matchday (MTAM) we have a simple belief. We make our clients better.

It’s a bold statement, but by working to the strengths of our clients, listening to their stories and working with them closely, it is not a boast without evidence of impact.

Sport is a force for good. It has the power to change and inspire. It can make a fundamental difference to people’s lives. And that inspiration can come from the largest sports brands or the smallest community club. We believe in working at all levels of sport to make a difference.

But to make that difference, you must get your engagement and communications right. Regardless of size or sport. And that is where we come in.

We work in professional sport, with corporate brands and in the community.

If you think there is room to improve your communication and engagement then come and talk to our team.

About us

More Than a Matchday is a sports development consortium delivered by a range of senior storytelling consultants.

The More Than a Matchday team is not designed to replace your in-house teams but to work with them in the short term. Our focus is to come in and make recommendations to improve our clients – unlike most agencies, we want to improve the resources you have already invested in. Not replace them.

More Than a Matchday brings together over 20 of the world’s leading designers, communications experts, web developers and sports consultants into one place.

This means you don’t inherit a team that cannot flex to your needs. The More Than a Matchday team is built around you – matching the exact needs to make your communications and engagement better.

Together our consultants have worked leading sports organisations, major charities, Government, global brands and more. The majority of our consultants are also committed to working in their communities on a range of projects.

Our process

It won’t surprise you that we have a simple process for what can be a complex solution. We come in, we listen, we learn and then recommend.

How we work

Our first step is to understand the organisation – that takes research. We will begin with our question and test workshop and interviews with our client. We can then put our team together that focuses on the exact area of need:

BRAND: The biggest teams and companies have made huge mistakes in their branding and it has proved expensive. If it’s a brand review we have leading brand consultants that understand how to deliver in your marketplace.

VISUAL IDENTITY: If it’s a review of a sporting visual identity, our designers have worked with a wide range of sports organisations to help them tell their story better.

DIGITAL STRATEGY: Digital is everything but so many professional teams get it wrong. We work with your team to review organic search, website development and social media marketing. All with a focus to increase impact and reach.

FAN ENGAGEMENT: Fans are taken for granted in all sports and engagement is often overlooked as a fundamental part of communication. Our engagement team will work across your organisation to understand where gaps exist and where they can be improved.

STRATEGIC PR, PARTNERING AND COMMUNICATION: Whether it’s pro-active or crisis PR and public affairs, sport often does it badly. Sports teams often do not understand the nuance or impact a robust and effective PR and public affairs strategy can have. Our consultants have worked with global brands and organisations to drive major change in their PR and communications.